Widespread social media and short-video app TikTok from China is banned in India for greater than a yr now. However neighbours Pakistan haven’t any such points of their nation. Actually, the historic Pakistan vs Australia Take a look at sequence, which is able to start on March 4, has TikTok as their major sponsor as introduced on Friday (February 25).
TikTok was banned in India on June 29, 2020, over nationwide safety points. It’s among the many 100-plus cellular apps, majority of them from China which has been banned by India. It has been morethan a yr because the ban, and the app was as soon as the one supply of earnings for a lot of.
The Pakistan Cricket Board (PCB) introduced that TikTok, the main vacation spot for brief type movies, would be the title sponsor of the historic Take a look at sequence between Pakistan and Australia, which commences in Rawalpindi subsequent week.
That is the primary time a digital leisure platform has sponsored a bilateral sequence in Pakistan and represents an thrilling step for each TikTok and PCB, bringing a brand new sort of companion for worldwide cricket within the nation. Because the title sponsor, TikTok will present a spot the place cricket followers can comply with their favorite cricket content material creators, share the most effective TikTok cricket content material, and create their very own particular moments, reactions and celebrations round this historic sequence with Australia.
Alongside the partnership, PCB will launch an official TikTok account previous to the sequence with a mission to encourage and entertain hundreds of thousands of cricket followers not simply in Pakistan but additionally around the globe with unique behind-the-scenes content material in addition to present and archival footage.
“We have now already established a wonderful relationship with TikTok, beginning with the HBL Pakistan Tremendous League 2022. Provided that relationship, we’re delighted to increase it additional for the historic Pakistan versus Australia Take a look at sequence, which is able to most likely be the sequence of the yr,” PCB Chief Govt Faisal Hasnain.
“This settlement with TikTok is an additional indication of the present good well being of Pakistan cricket and displays the worth and profit industrial companions see by associating themselves with our model,” he added.
The three-match Take a look at sequence will likely be held in Rawalpindi (4-Eight March), Karachi (12-16 March) and Lahore (21-25 March).
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